Artha by first direct: Revolutionizing Financial Management

Key Takeaways

– artha by first direct is a new app that allows users to see account information from multiple providers and receive money management tips and product suggestions.
– This partnership between first direct and Bud marks the first time a major UK bank has made third party products available to customers.
– artha enables users to bring accounts from different banks together in one place and categorise their spending data.
– The app can analyse users’ needs and recommend relevant financial products based on their spending data.
– The marketplace within the app will include products and services from providers in areas such as investing and credit cards.


In today’s digital age, managing finances has become increasingly complex. With multiple bank accounts, credit cards, and investment portfolios, it can be challenging to keep track of everything. Recognizing this need, UK digital bank first direct has partnered with fintech startup Bud to launch a groundbreaking app called artha. This app aims to simplify financial management by allowing users to see account information from all of their providers in one place, as well as receive personalized money management tips and product suggestions. This article will explore the features and benefits of artha by first direct, and how it is revolutionizing the way we manage our finances.

The Power of Consolidation

One of the key features of artha is its ability to bring accounts from different banks together in one place. This means that users no longer have to log in to multiple banking apps or websites to check their balances or make transactions. With artha, all of their account information is conveniently accessible in a single app. This not only saves time and effort but also provides a holistic view of their financial situation.

Streamlined Spending Analysis

In addition to consolidating account information, artha also allows users to categorize their spending data. By analyzing transaction history, the app can automatically categorize expenses into different categories such as groceries, transportation, and entertainment. This provides users with a clear breakdown of their spending habits and helps them identify areas where they can cut back or save. With this valuable insight, users can make more informed financial decisions and work towards their financial goals.

Personalized Recommendations

One of the most exciting features of artha is its ability to provide personalized product recommendations. By analyzing users’ spending data and financial goals, the app can suggest relevant financial products and services. For example, if a user frequently dines out and spends a significant amount on dining expenses, artha may recommend a credit card with dining rewards or a cashback program. These recommendations are tailored to each user’s unique financial situation, making them more likely to be relevant and beneficial.

A Marketplace of Opportunities

artha not only provides users with a comprehensive view of their finances but also offers a marketplace of financial products and services. This marketplace includes offerings from various providers in areas such as investing, credit cards, and loans. Users can explore these options within the app and make informed decisions based on their needs and preferences. This eliminates the need to visit multiple websites or consult with different financial institutions, making the process more convenient and efficient.

Enhancing Financial Literacy

In addition to its account aggregation and product recommendations, artha also aims to enhance users’ financial literacy. The app provides educational resources and tips on money management, budgeting, and investing. This empowers users to make better financial decisions and improve their overall financial well-being. By combining technology with financial education, artha is not just a tool for managing money but also a platform for learning and growth.


artha by first direct is a game-changer in the world of financial management. By consolidating account information, providing spending analysis, and offering personalized recommendations, this app revolutionizes the way we manage our finances. With its marketplace of financial products and educational resources, artha empowers users to take control of their financial future. As the first major UK bank to make third party products available to customers, first direct sets a new standard for innovation and customer-centricity in the banking industry. With artha, managing finances has never been easier or more exciting.

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